Design & Politics – Engaging the electorate

Design and Politics - A conversation with Scott Thomas - MindManager mapYesterday I watched and listened on-line to a master class (presentation with conversations via a facilitator) on design for political campaigning given by Scott Thomas, the Design Director for Obama’s 2008 presidential campaign. I liked his empahsis on keeping it simple and engaging the electorate in the process, so they became the brand. His one question at a time process for helping people to register to vote was an excellent deviation from the norm.

You can see my outline of the hour here: Design & Politics – A Conversation with Scott Thomas – Design Director for the Obama ’08 Campaign.

I suggest you follow the links to Scott’s web pages and the Obama site to see his work in practice.

Some work to do on achieving Scott’s simplicity with my map.

About Andrew Wilcox

Andrew is an experienced user of MindManager who shares his knowledge and advice for free here. And provides commercial training and consulting on how to exploit MindManager and other mind mapping software applications in business, organisations and for individuals at Cabre For more information about Andrew please visit his Google + profile.

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