Yesterday I watched and listened on-line to a master class (presentation with conversations via a facilitator) on design for political campaigning given by Scott Thomas, the Design Director for Obama’s 2008 presidential campaign. I liked his empahsis on keeping it simple and engaging the electorate in the process, so they became the brand. His one question at a time process for helping people to register to vote was an excellent deviation from the norm.
You can see my outline of the hour here: Design & Politics – A Conversation with Scott Thomas – Design Director for the Obama ’08 Campaign.
I suggest you follow the links to Scott’s web pages and the Obama site to see his work in practice.
Some work to do on achieving Scott’s simplicity with my map.